I thought it might be nice to go through a typical plan I set up for Hotels when a dedicated Pay Per Click website is built for promoting them in search listings.

Mind you, these sames steps can apply to many different markets. In later blogs this ‘How To’ series will be more specific to hotels. But in these first few blogs we’ll cover a very generic set of steps for nearly all types of online service markets.

Read the rest of this entry »

There was a time when only large corporations and hotel chains could afford to brand themselves properly. Adidas for example spend millions every year to sports associations to simply display the name ADIDAS on billboards and athletes shirts etc. Branding like this was never cheap. But with the arrival of the internet the situation has now been turned on its head. Now small companies can also join in with a powerfull, but low cost, neat little branding scheme.

Read the rest of this entry »